"If You're Breathing" is a fashion brand and social movement that uses creativity to help people in need and inspire a culture in need of healing.
IDENTIFY INDIVIDUALS, FAMILIES OR COMMUNITIES IN EXTREME FINANCIAL NEED
In partnership with platforms like GoFundMe
WE’ll SPEND THE DAY WITH THEM, CREATING SIMPLE VISUAL ASSETS through the lens of their situation
WITH THE GOAL OF PORTRAYING THEM AS AN INSPIRING HERO, NOT A VICTIM
They think IT’S JUST A DAY OF FUN
THEY’LL THINK WE’RE JUST A GROUP OF CREATIVES COMING TO HAVE FUN AND DO ART THERAPY
THEY WON’T KNOW WHY WE’RE THERE OR WHAT WE’RE DOING.
we call them “artners”
WHAT THEY DON’T REALIZE IS THAT THEY’RE OUR BUSINESS PARTNERS IN ART FOR THE DAY
AND THEY DON’T KNOW THAT WHAT WE’RE MAKING TOGETHER IS ABOUT TO CHANGE THEIR LIVES.
A sick child undergoing chemo treatment
“Make a big, messy swirl of your favorite colors on the paper. Imagine it’s your happy energy spreading everywhere.”
Many more prompts would be given during our visit to create an entire library of visual assets to use from their story
A single mom after just losing a child:
“Even in this storm, take a moment to create something small that feels like a tribute to love—a word, a sketch, or even just a memory. Let it remind you of the hope that still exists, even if it feels far away.”
Many more prompts would be given during our visit to create an entire library of visual assets to use from their story
An elderly couple facing eviction with nowhere to go:
“Draw a big circle and fill it with shapes, lines, or colors that remind you of home, whether it’s a memory, a feeling, or a place.”
Many more prompts would be given during our visit to create an entire library of visual assets to use from their story
MORE Examples:
Create an abstract representation of something that makes you feel hope.
Make 10 quick sketches that make you smile or feel joy
Create a wavy, messy line across the page to represent the highs and lows of your life.
Quickly scribble something that represents fear on one page and hope on the other.
Use your non-dominant hand to create a messy piece that represents feeling free.
Draw a self-portrait in 20 seconds
DIGNIFYING
They’re the hero not the victim.
They’re a partner not just a recipient.
art they make
photos they take
THEN IT ALL GETS TURNED INTO MERCH
Once the designs are made, we build a custom retail store for the hero, showcasing all their merch for sale through Eventshop.com
The public begins purchasing Merch
100% of the merch proceeds go to the family we’ve chosen
And now for the big reveal….
this is our viral moment on repeat
IF YOU’RE BREATHING IS BORN
The most meaningful, multi-generational, active, viral, transparent fashion brand in existence.
THIS EFFORT WILL BE LED BY ARTIST JEREMY COWART
Jeremy has 20 years experience in doing humanitarian art projects
TECH WE’LL USE 🔥
Drones, Lasers, augmented reality, generative code, multiple exposure photography, polaroids, film techniques, light painting, artificial intelligence...
viewers will be equally drawn to the creative approach as they will the heart-warming stories
“Jeremy is not normal—his gift allows him to capture stories of beauty and hope and redemption in ways normal people typically overlook. Plain and simple: the world is a better place because of Jeremy and his work.”
“If I had a ton of money, I’d just get behind Jeremy Cowart and fund his ideas.”
“I’ve only met one other person that sees the future like Jeremy does and that’s Peter Gabriel.”
