About IYB Creator
Jeremy Cowart is a visual artist, tech entrepreneur, humanitarian, and creative visionary whose work has always lived at the intersection of art and empathy. With a career that spans over twenty five years, Cowart has photographed world leaders, celebrities, and survivors of disaster zones—always with the same lens: to reveal dignity, humanity, and hope.
He has worked with some of the most recognizable names in music, entertainment, and culture—Taylor Swift, Barack Obama, the Kardashians, Gwyneth Paltrow, Emma Stone, and The Killers, to name a few. His photography has appeared in TIME, Rolling Stone, The Wall Street Journal, ESPN, People Magazine, CNN, and countless other major outlets. But even with a client list that includes Nike, ABC, FOX, and GAP, Jeremy’s deepest work has never been about fame.
It’s been about people.
From the creation of Help-Portrait, a global movement that brought free portraits to people in need, to his Gatlinburg Fire Project, which captured victims in the very ruins of their homes after the Tennessee wildfires, Jeremy has consistently used his creativity as a force for healing. He is also the mind behind The Purpose Hotel, a groundbreaking hotel concept where every element of the guest experience funds a social cause.
Walking the Talk (Even When It’s Hard to Walk)
Jeremy Cowart lives with Friedreich’s Ataxia, a rare degenerative brain disease that primarily affects his balance and speech. It’s an invisible struggle that makes even the simplest movements a daily challenge. He falls often. His speech is slower, sometimes mistaken for slurred. And the disease is progressing.
But here’s the thing: he’s still breathing—and that’s the core of everything If You’re Breathing stands for.
This isn’t just a creative project for Jeremy. It’s a declaration. A defiant act of hope. A living example of what it means to keep moving, keep making, and keep showing up—even when your body tries to hold you back.
He’s not asking people to believe in a feel-good message he can’t live himself. He’s walking it. Or stumbling it. Or crawling through it. And still building something beautiful.
Because If You’re Breathing isn’t about perfection—it’s about presence.
It’s about doing what you can, with what you have, for as long as you’ve got breath in your lungs.
ABOUT IYB
If You’re Breathing is Jeremy’s most ambitious work to date—a social movement disguised as a fashion brand, where art, storytelling, tech, and viral content come together to change lives. The brand identifies individuals, families, or entire communities in crisis. Then, through art therapy sessions disguised as fun creative play, these people unknowingly become co-creators—“artners”—for a limited-edition line of merchandise.
The drawings, colors, and visual expressions they create are transformed into merch drops powered by cutting-edge design and augmented reality. Each shirt, hoodie, or accessory isn’t just fashion—it’s a moment, a story, a life preserved. When a customer scans the merch, they may see the moment a single mother created it in the wake of tragedy, or watch a child’s dream burst into life.
50% of proceeds go directly to the people behind the designs.
50% helps fund more stories and change more lives.
A Lifetime of Work Leading Here
If You’re Breathing isn’t just a brand—it’s the natural evolution of everything Jeremy Cowart has spent his life building.
It merges decades of humanitarian storytelling with cutting-edge technology, world-class design, and a radical belief in the power of dignity. From Help-Portrait to his large-scale art installations to the global vision of The Purpose Hotel, Jeremy has consistently pushed the boundaries of what art can do—not just aesthetically, but socially, emotionally, and economically.
He’s brought creativity into some of the darkest corners of the world, always with the goal of bringing light. With If You’re Breathing, that same vision now lives in an entirely new form—one that puts creativity directly into the hands of those facing hardship and gives the public a chance to wear hope, literally.
This project doesn’t just harness storytelling—it builds engines for change.
As long as someone is breathing, their story still matters.
As long as you’re breathing, you can help someone breathe a little easier.
This is what happens when compassion becomes creative.